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25 April: Powtórka Słówka Dnia, Podróże

Jakie słowa pasują do luk w poniższym tekście?

1. I always forget about ………………… and then I'm sunburnt badly.

2. To save money, I frequently fly to the USA with a …………………………… in Paris.

3. When ………………………… in a new town, I never take a camera: I don't want to look


1. Les gens à la peau claire devraient toujours se rappeler utiliser une ………………… ………………… .

2. Pour économiser de l'argent, je vole souvent aux États-Unis avec une ……………… à Paris.

3. Lorsque je …………… une nouvelle ville, je ne prends jamais d’appareil photo: je ne veux pas ressembler à un touriste!


1. Ich vergesse immer die …………………………… und bekomme einen Sonnenbrand.

2. Um Geld zu sparen, fliege ich oft nach USA mit dem ……………………… in Paris.

3. Wenn ich eine neue Stadt ………………………… , nehme ich nie einen Fotoapparat! Ich



1. Я всегда забываю о ……………… ……………… с фильтром, и поэтому я получаю солнечные ожоги.

2. Чтобы сэкономить деньги, часто летаю в США с …………………………… в Париже.

3. Когда я ………………… новый город, никогда не беру с собой камеру: Я не хочу быть похожим на туриста!



Odpowiedzi:


1. sunblock / sunscreen

2. layover / transfer

3. sightseeing


1. crème solaire

2. correspondance

3. visite



1. Sonnencreme/ Filtercreme

2. Umsteigen

3. besichtige



1. солнцезащитном креме

2. пересадкой

3. посещаю



24 April: Powtórka Słówka Dnia, Marketing

Jakie słowa pasują do luk w poniższym tekście?


1. In the world of marketing, …………… ……………… are seen as an important tool for acquiring feedback regarding new products.

2. The industrious distributors made the product available in the …………… …………… as early as two months before the official launch of the product in Poland.

3. The purpose of ………………… ………………… metrics is to measure how a brand can translate into measurable profits.



1. Dans le monde du marketing, des ………………… …… …………… sont considérés comme un outil important pour obtenir un feedback sur les nouveaux produits.

2. Les distributeurs entreprenants ont fourni le produit sur le …………… …………… déjà deux mois avant le lancement officiel du produit en Pologne.

3. L'objectif de l'indice du …………… de …………… est de mesurer comment une marque.


1. In einer Welt des Marketings sind die ……………………… eine wesentliche Quelle, die Rückmeldung über neue Produkte aus der Fokusgruppe zu gewinnen.

2. Die unternehmerichen Händler stellten das Produkt schon zwei Monate vor der ofiziellen Premiere des Produkts in Polen in der ……………………… bereit.

3. Die Messung des ……………………………… berücksichtigen den Firmennamen, das Markenzeichen und die Tatsache, wie die Produkte oder Dienstleistungen von den Kunden wahrgenommen werden.


1. В мире маркетинга, ……………………… считаются важным инструментом для получения обратной связи о новых продуктах.

2. Если владелец магазина является несанкционированным дистрибьютором некоторых электронных устройств, будет считаться, что продукт продается в ……………………… ………………… .

3. Цель индекса для измерения ……………… ………………… в том, чтобы бренд мог быть преобразован в реальную прибыль.



Odpowiedzi:


1. focus groups

2. grey market

3. brand equity



1. groupes de discussion

2. marché gris

3. capital de marque



1. Fokusgruppen

2. Grauzone

3. Markenwertes



1. фокус-группы

2. серой зоне

3. стоимости бренда



23 April: Powtórka Słówka Dnia, Logistyka

Jakie słowa pasują do luk w poniższym tekście?

1. Эта компания контролирует все мероприятия, связанные с обработкой …………………… : авиакомпании, агентов, обслуживающих транспорт, таможенных агентов и специалистов по логистике.

2. К счастью, Microsoft не единственный ………………………… операционных программ.

3. Иногда …………… специально предназначены для погрузки и разгрузки товаров непосредственно с поездов, морских или воздушных судов.


1. Die Rechnung enthält Information, dass die ……………… gemäß eines Chartervertrages einer Gebühr unterliegt.

2. Zum Glück ist die Microsoft kein einziger ……………………… des Betriebssysteme.

3. Manchmal sind die ……………… speziell für die Verladung und die Entladung der Güter direkt aus den Zügen,Schiffen und Flugzeugen entworfen.



1. La facture contient une information que le …………… est payable en conformité avec le contrat d'affrètement.

2. Heureusement, Microsoft n'est pas le seul …………………………… de systèmes d'exploitation.

3. Parfois, les ……………… sont conçus pour le chargement et le déchargement des marchandises directement des trains, des navires ou des avions.



1. This bill states that the ……………………… is payable as per the charter party.

2. Luckily, Microsoft isn't the only ……………………… of operating systems.

3. Sometimes ………………………… are designed for the loading and unloading of goods directly.




Odpowiedzi:

1. грузов

2. поставщик

3. склады



1. Ladung

2. Lieferant

3. Lager



1. fret

2. fournisseur

3. entrepôts



1. freight

2. supplier

3. warehouses





22 April: Powtórka Słówka Dnia, Język dla Muzyków

Jakie słowa pasują do luk w poniższym tekście?

1. Дата ……………… его нового альбома в апреле этого года 2014 года.

2. …………………… ………………… может быть кошмаром для многих людей, потому что они всегда слышат, когда инструмент расстроен и играет фальшиво.

3. Конструкция гитары делает невозможным ………………………… её идеально: процесс настройки всегда предполагает нахождение компромисса.

1. Das ………………… seiner neuen Platte ist April 2014.

2. Ein ……………… …………………… zu besitzen ist für viele Menschen ein Albtraum, denn sie hören immer, wenn ein Instrument verstimmt ist.

3. Der Aufbau der Gitarre bewirkt, dass man sie nicht ideal ……………………… kann: der Stimmungsprozeß besteht in der Suche nach einem Kompromiss.

1. La date de ……………… de son nouvel album est prévue pour le mois d’avril 2014.

2. Avoir ………………… …………………… peut être un cauchemar pour beaucoup de gens parce qu'ils entendent toujours quand un instrument est désaccordé.

3. A cause de la construction de la guitare, il est impossible de …………………… parfaitement: le processus de l’accordage est toujours un compromis.

1. The ……………… date for his album is April 2014.

2. Very early his parents realized that he had …………… ………………… and decided to train him to become a musician.

3. By design, all guitars can not be ………………… perfectly: the tuning process is always a compromise.

Odpowiedzi:

1. выпуска

2. Абсолютный слух

3. настроить

1. Herausgabedatum

2. absolutes Gehör

3. stimmen

1. sortie

2. l'oreille absolue

3. l’accorder

1. release

2. perfect pitch

3. tuned




16 April: Fly Through Airport Security

The topic of our this week's "Słówko Dnia" is travel. Here's a quick vocabulary task that will also help you get through airport security without problems






14 April: Business Travel

Want to pack like a pro? This video will help you!


And here is the transcript with keywords in bold:

Fold, roll or bundle? Is there a best way to pack clothes? Yes!
And for expert advice we've asked the cabin crew for their ideas. After all, when you fly 24/7, you know a thing or two about how best to get it all in.

So, where to start? Lay everything you want to take out on your bed or the floor to make the job easier. Once you see how much you want to take with you, be brave and eliminate about a third. Because the truth is, like your wardrobe, you never seem to use as much as you take. And that will make the job a whole lot easier. Here's how to do it and arrive with as few wrinkles as possible.

Start with your shoes. Stuff underwear or socks inside to both hold the shape of your shoe and use every square inch of space. Footwear packed heel-to-toe makes an ideal foundation layer. Once your shoes are firmly in place, fill awkward gaps with very soft items such as t-shirts, jerseys, socks or ties. The idea is to try and create an even layer. If you can roll any of the items; even better!

Interleaving bulkier items such as jeans, suits, skirts and dresses will minimize creasing and maximize space. Here's how to do it. Lay out the first garment with one end inside the suitcase and the other end draping over the edge, now put the next item on top of this but place it the other way round. Continuing this way, layering all items and alternating the edges inside to get another even layer. Finally, one by one, fold the garments back in. Don't include your collared shirts, we'll show you how to pack these shortly.

Now we need to create some magic space. Throw a bag from the dry-cleaner on top of your packing. Due to its slipperiness, the clothes will naturally adjust underneath to fill the pockets of air that may be trapped under all these folded layers.

Next up, non-clothing items such as toiletries, books and cameras. These awkward-shaped objects should be placed towards the middle to give maximum protection. Remember to double-bag your toiletries to ensure stain-free clothes and gunk-free cameras. Top tip: instead of rolling belts up, save space by slipping them along the inside edge of your case. Place those beautifully folded shirts we mentioned earlier on the top as the last layer.




09 April 2014: Marketing Terminology






04 April 2014: Commonly Mispronounced Words (Apple)



02 April 2014: Reading about Vegetarians

Below is a short text about vegetarians. Read it and answer the true-or-false questions posted under the text.

A professor in the United States has angered long-time vegetarian Sir Paul McCartney by attacking parents who raise their children with a strict vegetarian diet. Professor Lindsay Allen of the University of California said children who are raised without eating meat or dairy products suffer mental and physical developmental problems. She said this includes unborn children, "There have been sufficient studies clearly showing that when women avoid all animal foods, their babies are born small, they grow very slowly and they are developmentally retarded, possibly permanently." She said it is "unethical" for parents not to give animal products to children. Sir Paul dismissed Professor Allen's findings as "rubbish", saying her research was funded by the American meat industry. He gives his own healthy children as an example of kids who grew up healthily on a non-meat diet. He continued, "Vegetarianism has been a good thing for me and my children, who are no shorter than other children." Ms Allen hit back, stating "Knowing Sir Paul is upset won't make me lose sleep. My work was done for the United States Agency for International Development, not a meat company." Her study showed how vegetarian children in Kenya greatly improved their physical and intellectual power after being given two spoons of meat a day. Perhaps a vegan diet is healthy. Perhaps a little meat or milk occasionally may be healthier.





31 Mar 2014: The Lick!

This week, we have another round of "Słówko Dnia" connected with the topic of music and musicians.

One of the words from two weeks ago was: "a lick" - In popular music genres such as rock or jazz music, a lick is "a stock pattern or phrase" consisting of a short series of notes that is used in solos and melodic lines and accompaniment.

Below, a video that presents the most ubiquitous lick of all time: